Por Redaccion 
The President of the Junta de Andalucía, Juanma Moreno, has stated that the International Comic Convention of San Diego, known as Comic-Con, which for the first time is leaving the United States to come to Europe and will take place from September 25 to 28, consolidates Andalucía as a reference in digital art and pop culture with a worldwide economic and media impact that will exceed 30 million euros by 2025.
Moreno, who attended the presentation of San Diego Comic-Con 2025 in Málaga, pointed out that Andalucía is an undeniable cultural and touristic power and that this event places Andalucía’s cultural industry in the digital and technological sphere.
He explained that this Convention opens the doors to a unique experience that expects to welcome 60,000 fans, and double that number in 2027. «An experience whose value goes beyond being an attraction for fans, tech geeks, and families looking for fun, because Comic-Con is also a breeding ground for ideas and a spotlight for Andalusian talent in line with the Andalusian Strategy for Audiovisual Creation and Digital Content approved by the Junta in 2023.»
He affirmed that this event is a window to showcase the great illustrators, film companies, and animation sector already working in Andalucía, for whom Comic-Con is a showcase and a catalyst for creativity and innovation.
The Andalusian President expressed confidence that the expansion of San Diego Comic-Con to Málaga will be a total success over these three years, thanks to the support of the network of professionals and local businesses participating in the event.
In this regard, he announced that Comic-Con will open a permanent office headquartered in Málaga. «It is not the first time we have seen how authentic cultural strongholds settle in Málaga, finding their second home here.»
Juanma Moreno and Francisco de la Torre during the presentation of Comic-Con 2025 to be held in Málaga.
Moreno emphasized that this community is capable of attracting major international events of all kinds, including the Latin Grammys, the Goya Awards, the Davis Cup, and the Solheim Cup.
He further stressed that events like Comic-Con are an opportunity to position Andalucía as an ideal tourist destination for millennials and Generation Z, describing both as a sector of digital natives who give great importance to the opinions and suggestions of other travelers.
In connection with this, he stated that Andalucía attracted over 36 million visitors in 2024 with an economic impact of 30 billion euros, and Málaga alone received nearly 10 million tourists in 2024. «The appeal of events like the one we are presenting today, where 70% of visitors come from outside Andalucía, has a lot to do with it.»
Juanma Moreno greets actor and director Santiago Segura, host of the presentation of Comic-Con 2025 in Málaga.
In conclusion, he noted that comics are considered by many as the ninth art and pointed out that human artistic expression is an expanding list that the digital world and artificial intelligence open up to new spaces and forms. «In this new cultural universe, Málaga and Andalucía want to position themselves advantageously. An objective that is brought closer than ever by the San Diego Comic-Con in Málaga.»
The event was attended by the Mayor of Málaga, Francisco de la Torre; the Councilor of the Presidency, Interior, Social Dialogue, and Administrative Simplification, Antonio Sanz; the Councilor of Economy, Finance, and European Funds, Carolina España; the Councilor of Tourism and External Andalusia, Arturo Bernal, and David Glanzer, Chief Communications and Strategy Officer of Comic-Con International.