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Torremolinos promotes family, sports, and proximity tourism with a promotional campaign on the metro in Malaga
Until June 15, Malaga residents and tourists will be able to see vinyls on one of the trains featuring places like the Molino de Inca Botanical Garden, Cañada del Lobo, or the beaches
An estimated impact of 676,120 passenger views
Torremolinos, May 2, 2025.- Torremolinos promotes family, sports, and proximity tourism with a promotional campaign on the metro in Malaga that will run until June 15. Vinyls with images of various areas in Torremolinos already adorn the exterior of the cars on one of the trains on line 1, and will also travel on line 2.
The promotional campaign features images of family nature tourism such as the Molino de Inca Botanical Garden, specifically the Zen Garden. It also includes photographs of sports tourism like wing foiling on the beaches or hiking in Cañada del Lobo.
The vinyl also includes a QR code providing access to the ‘Torremolinos Visionaries’ spot, a video that Torremolinos presented at the last edition of the International Tourism Fair (FITUR) as one of its main initiatives, which garnered around twenty million views in a month alongside the campaign of placing vinyls with the same image on two buses from the Citysightseeing company.
In the first part of 2025, metro usage has increased by 10% compared to the previous year. It is expected that this promotion campaign of Torremolinos on the Malaga metro will have an impact of 676,120 passenger views.
